February 13, 2009 by Jordan Jocius

Stories have a beginning and an end. This simple truth is rather depressing, which is why we humans created the sequel. The trilogy. Before the beginning we even have a prequel. As humans we like to deny the inevitable. The end.

Enter the adaptation. This is where stories get recycled into new stories and are born again. Resurrected.

This is where progress happens. Humans visit old stories and modernize them so future generations of humans can relate to the original story. As we progress the stories evolve.

Advertising is the story of a 'Brand'. Good brands tell good stories. Bad brands tell bad stories or, worse, no story at all. But great brands! Great brands tell great stories, and they get better every time.

The point of this blog is to highlight brands. The forgettable brands, the memorable brands, and the legendary brands.

We hope you enjoy the stories.