November 17, 2009 by Jordan Jocius

It's your first time betting on race horses. How do you bet? Most of us bet on the horse names, and don't care about anything else. Which horse will win? The Loving Wife, The Favourite Daughter, The Gnarly Nephew, The Spoiled Daughter, or The Las Vegas Hotel Concierge?

There is a Visit Las Vegas commercial now airing called The

February 17, 2009 by Jordan Jocius

What do advertising agency DDB Canada, Canadian Tire Bank and Kruger SpongeTowels have in common? No, it's not a crafty campaign to clean up the financial crisis. Each brand is using a bubble suit man as their brand icon. See for yourself:

DDB Canada
Canadian Tire

February 13, 2009 by Jordan Jocius

Stories have a beginning and an end. This simple truth is rather depressing, which is why we humans created the sequel. The trilogy. Before the beginning we even have a prequel. As humans we like to deny the inevitable. The end.

Enter the adaptation. This is where stories get recycled into new stories and are born again. Resurrected.

This is where